At the first Data and Programmatic Insider Summit since the lockdown we try to establish what the next normal will be for data driven media planning and buying. Where did the money, data, media go in an emergency? From explosive use of esports and CTV to rapid creative pivots and sharpened brand safety concerns, both the ad machines and the humans behind them had to adjust rapidly.
from MunchEye - I.M. Product Launch CalendarMunchEye – I.M. Product Launch Calendar
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