The annual gathering of 220+ Savvy Marketers, as well as senior level professionals from Technology, Digital, Strategy & Innovation fields, together we aim to break the old cycle, stimulate innovative ideas, and facilitate fresh collaborations via workshops, roundtable discussions, 30+ case studies, 1-2-1 meetings throughout the 2 days event.
220+ attendees, 50 speakers, 30+ case studies, 4 themed tracks, 85% senior management 80:20 ratio of industry participants, 4 executive workshops, 100 brands, 150 1-2-1 meetings arranged.
The only MarTech focused summit in Hong Kong.
4 Themed Tracks:
Digital Transformation
01. The Roll of Marketing Leaders
02. New Partnerships
03. Cross-functional Collaboration
04. Impacts of 5G, AI & IoT
05. GDPR Transforms Digital Marketing
06. FinTech & Blockchain
Content Marketing Strategy
01. AI & Personalisation Marketing
02. Location-Based Experience
03. Deliver Right Content @ Right Time
04. Live Video Marketing Innovation
05. Leveraging Multi-Types of Content
06. Collaborations with Micro-Influencers
07. Various of Social Media Tools
Data-Driven Marketing
01. Data-Driven e-Commerce Strategy
02. AI & Marketing Performance
03. Capitalize Disruptive Technologies
04. Customer Data Optimization
05. Online Data vs. Offline Experience
06. Impact of Machine Learning
07. Measure Marketing Outcomes
Customer Experience & Engagement
01. Chatbots & AI drive Engagement
02. Customer-Centric Strategy
03. Loyalty & Retention
04. Omnichannel Marketing
05. Managing Customer Experience with New Technologies
50 Speakers, Confirmed speakers include:
– Chief Marketing Officer & Chief Strategy Officer, Multek
– Head of Digitalisation, APAC, Schindler
– Director of Marketing, APAC, Pearson
– Head of Digital Transformation & Innovation, The Great Eagle
– Group Head of Digital Marketing and Analytics, CompareAsia Group
– Head of Corporate Marketing, United Asia Finance
– Regional Head of Business Development, Partnerships Asia Pacific, Global Digital, HSBC
– Senior Manager Social Media, INFINITI Global Marketing, INFINITI
– Assistant Vice President, Digital Marketing, Blue by AVIVA
– General Manager, Brand Development, HK Express
– Director, Marketing Asia, Emerson
– VP of Operations, Meitu, Inc.
– Head of Marketing, Food Panda
– Chief Marketing Officer, Invest Hong Kong
– SEO Lead, Asia Pacific, HSBC
– AD, Digital & Content Marketing, Customer Office, AIA
– Head of Digital Transformation, Asia, Arcadis
– Chief Digital Officer, Dah Chong Hong Holdings
– Head of Marketing Insights & Analytics, APAC, BlackRock
– VP Marketing, Asia-Pacific, Otter Products
– General Manager, Global Marketing, Hong Kong Airlines
– Head of Digital Transformation and Revenues, Bluebell
– Head of Content, MoneySmart Group
– Advanced Business Analytics, Senior Manager Programs, BASF
– Digital Marketing, Rosewood Hotel Group
– Director, Digital Marketing, South China Morning Post
& more…
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