Data-Driven Tactics of 2020!
If “data is the new oil” how are email professionals mining. refining, and fueling up their programs with it? From growing universal IDs to expanding user profiles, from powering real-time triggered messaging to finding new and smarter user segments to target, our semi-annual Email Insider Summit gets down to tactics. Some of the most experienced in-box ninjas will reconvene to share their best practices for every part of the email workflow.
On the front end, where are brands sourcing their best data, tying IDs across channels, and vetting the tech that drives your best plans? And how is that smarter data fueling more creative audience segmenting, messaging, triggering? And do the new in-box tools like AMP, multimedia, interactivity really move the KPI needle?
The most beloved, longest-running meeting of the email minds focuses the Spring edition on practical examples of smarter tactics that will win the in–box wards of 2020.
Come and join us at this event. For more details, please visit our official website.
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