Neil Patel, founder of CrazyEgg, Subscribers & HelloBar discusses why he bought the keyword research tool UberSuggest and is giving it away for free despite it costing 6 figures a month to run the company, and why he also shut down a profitable business that made over $500,000 in a single month. He warns that paid software is dying, the power of giving away free software to build an audience, and it’s a race to the bottom on pricing and that SaaS companies need to innovate on ways to profit over the traditional subscription model. Chris Munch, CEO of PressCable suggests that adding value in the form of training, community, events, high-end support, access to valuable hard-to-get data/results, and software-supported human-services are some ways you can attract paying SaaS customers and stand out.
from MunchEye - I.M. Product Launch CalendarMunchEye – I.M. Product Launch Calendar
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